Let’s face facts. Audiences have the attention spans of a knat. You’re probably already starting to lose interest in this article and I haven’t even got to the third line yet.
With Snapchat and now Instagram stories taking over our phones and tablets, the way we consume video has changed drastically in this last year alone.
What does this mean for your business?
It means that it’s now no longer a case of getting a video made and sticking it on YouTube. Now you have to engage with your customers on all forms of social media.
1) Advertising as they scroll
We scroll past statuses and hashtags faster than changing the channel on our TV’s. A video on someone’s timeline makes them stop and watch. They’re interested in a moving image because its a change from the average post.
2) Take advantage of the time limit
Both Twitter and Instagram are no longer limited to 30 second video clips. Now you can upload 60 seconds to Instagram and 2 minutes 30 seconds to Twitter.
Use these time limits to have your video production company create edits based on those time frames so you can natively upload rather than embedding from YouTube.
As an embedded video you have to click play whereas a native video starts playing as soon as some scrolls to it, extending the amount of time they spend looking at your product.
3) Let your audience see the real you
Being able to upload clips throughout the day for your audience to see what happens day to day in your business is the number one way to prove to them that you are a real company and not another faceless profile.
Using video lets the audience into your world, instantly giving you the face to face meeting you wish you always had.
If you want to know more about how video can benefit your business, visit www.designsheep.co.uk/videos and let us help you build your brand through video.